Botswana Camps
Great Plains Conservation and Swarovski Optik announce strategic alliance – Press Release
Great Plains Conservation and Swarovski Optik announce strategic alliance - Press Release

GREAT PLAINS CONSERVATION and SWAROVSKI OPTIK are proud to announce that the world famous optics company will be placing their latest “SLC 8 x 42 HD Field Binoculars” in all the Great Plains Conservation camps, starting immediately at Zarafa Camp in Botswana. This will be followed by placement at ol Donyo Lodge, Kenya, next month. Binoculars will be in Great Plains Conservation’s remaining camps of Selinda and Duba Plains in Botswana and Mara Plains in Kenya shortly thereafter.

“The binoculars are for our guests’ complimentary use during their safari with us. It’s an opportunity to enhance their game viewing experience and if they fall in love with the binoculars sets will be available to purchase in camp. 5% of the sale will go directly to the Big Cats Initiative, half of which is paid by Great Plains Conservation and the other half by Swarovski Optik,” says Dereck Joubert, CEO of Great Plains Conservation.

The Big Cats Initiative is an emergency fund established by Dereck and Beverly Joubert with National Geographic to highlight and find solutions to the very worrying declines in big cats over the past few decades. All big cats are at their lowest number in their history.

“We find that our guests are very interested in getting value for their money. They want the best for their safari and wilderness experience. So by adding the finest optics in the world in our camps, they can avoid the need to either buy their own before travelling, or having to lug their heavy binoculars all the way to Africa. We also find that many people arrive having purchased binoculars which are inadequate in an African wildlife scenario – that makes the incredible wildlife and bird viewing in our camps quite frustrating for them,” added Dereck Joubert.

“Swarovski Optik and Great Plains Conservation have a mutual appreciation for each other’s companies – our products and their quality are the finest in the world and a very good match. Great Plains Conservation chose Swarovski Optik because they craft binoculars which almost every serious wildlife watcher or birder aspires to own one day. We thought, “Why not now?”

SWAROVSKI OPTIK is delighted that Great Plains Conservation chose the Austrian manufacturer, renowned for producing the highest precision optics in the premium segment market, to outfit all its lodges with their optical equipment. This benefit is sure to capture unforgettable wildlife moments and memories for safari travellers.

About Great Plains Conservation and Swarovski Optik:

Great Plains Conservation is a conservation company that uses tourism as a major component to help make conservation financially viable through what we call “Conservation Tourism”. Our projects in Botswana, Kenya, Tanzania and the Seychelles are rooted in this passion to make the environment whole again. It focuses on providing a meaningful experience, something special for people but by doing so with a strong commitment to the lowest impact, high value, and safari experiences. Ensuring that areas in which we operate are environmentally sustainable and financially working enterprises for conservation and for communities is what we consider responsible tourism and business.

Great Plains Conservation is continually recognized by leading travel publications and organizations for its role in creating the ultimate in responsible tourism areas which not only incorporate local land owners and communities but provide havens for Africa’s wildlife and the ultimate in guest experience. We are the recipients of the World Responsible Tourism Award and our camps continually feature in leading publications such as Conde Nast, Travel & Leisure, National Geographic Traveler and the annual Good Safari Guide Awards.

SWAROVSKI OPTIK, headquartered in Absam, Tyrol, is part of the Swarovski group of companies. Founded in 1949, the Austrian company specializes in the development and manufacturing of long-range optical instruments of the highest precision in the premium segment of the market. The binoculars, telescopes, range finders and night sight devices are products of choice for demanding users. The company’s success is based on its innovative strength, the quality and intrinsic value of its products and their functional and aesthetic design. The appreciation of nature is an essential part of its company philosophy and is reflected commendably in its environment-friendly production and its long-term commitment to selected nature conservation projects. The turnover in 2010 was 94 million euro (2009: 87 million euro) and the export ratio is 90%. The company has approx. 700 employees.

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